Trade Show Marketing Training

It may be hard to believe, but many exhibitors spend a tremendous amount of money on the designing, building, and transporting their booths to trade shows, as well as related marketing materials.  More importantly, they do little or no pre-show training for their booth staff that is essential to yield the full sales potential an event offers.  Some experts suggest at least a full day of hands-on training with the tradeshow display booth staff be incorporated into the schedule.  The purpose of our Trade Show Marketing seminar is to ensure the booth staff is able to fully capitalize on the investment of the organization.

This seminar is ideally conducted over a full day for the participants to practice what is taught.  The information can be presented in several hours; however, opportunities for the participants to practice the skills taught would be limited.

Course Outline

This seminar will cover the following topics:

  • Challenges facing exhibitors at a show and how to overcome them
  • How to sell to prospects at trade shows
  • What information to provide to the prospects
  • What results to expect from a trade show
  • How to determine the trade show’s return on investment
  • How to communicate your products/services price vs. value

Seminar tips:

A trade show elevator speech must be rehearsed so all booth staff can consistently, effectively, and effortlessly deliver the same message to every booth visitor in thirty seconds or less.  An effective trade show “elevator speech” includes the following:

  • Describes the features and benefits of the product/service
  • Explains how the product/service helps and serves its users
  • Highlights why it is better than its competitor’s product/service

Instructor

Tim Berkesch is the Sales Manager for Moose Displays & Logistics a full-service trade show marketing company based in Atlanta, Georgia.  He has been involved in sales training and sales management since 1985, during which time he has participated in and provided sales training specifically to the trade show industry.

His perspective was formed by the following experiences:

  • Attending and exhibiting at trade shows and conferences 
  • Training sales and booth personnel how to get the most out of their trade show experiences
  • Consulting to organizations on how to select booth spaces and sizes, design, booth properties, and handle the logistics of the complete trade show experience.

To Schedule this Training

For groups of three or more participants

Cypress Media Group presents this seminar as an on-site offering at your work location or at an off-site location of your choice. We can customize this training program to suit your precise training needs.

For economic reasons, this seminar is only offered to groups of roughly three or more people with the same training needs. If you have a group with similar training needs, please call us at 770-640-9918 or e-mail info@cypressmedia.net to discuss your interest.

For fewer than three participants

We do not offer this course as an open enrollment public offering for individuals. If you have fewer than three participants who are interested in this course, the cost will be the same as for a larger group. Please call us at 770-640-9918 or e-mail info@cypressmedia.net to discuss your interest.