Radio Media Buying: August 2007

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and Patrons Oxford Insurance Company, a Maine based property and casualty insurer.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Listen to the radio spot.

Can Cypress Media Group assist with your media buying? Call us at

770-640-9918 or e-mail info@cypressmedia.net.

Streaming Media Production and Hosting: July 2007

Cypress Media Group completed a streaming media production and hosting project for Yellow Page Consulting, LLC.

This streaming video training program entitled The Other Side Of The Yellow Page Story targets sales reps who sell TV, radio, cable, newspaper, rr magazine advertising and business owners who buy Yellow Page ads.The purpose of the seminar is to show how yellow page advertising budgets can be restructured to fund other forms of media advertising.

Read a case study of this project and view a clip from this video.

Can Cypress Media Group assist with a streaming media production or steaming media hosting project?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Radio Media Buying: February 2007

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and VentureShield of Maine a division of C.W. Hayden Company Inc.

VentureShield, a razor-thin flexible urethane sheet expertly applied to the front of your car, truck or SUV. It protects your paint like a bullet proof vest. Originally invented to protect sponsor logos from the pounding of the European racing circuits, VentureShield is now available in America for all vehicles.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Garelick Farms, one of the largest dairies in the northeastern United States, Lehigh Valley Dairy Farms, Tuscan Dairy, Mechanics Savings Bank, and Fit & Fresh.

Listen to the radio spot.

Can Cypress Media Group assist with your media buying? Call us at

770-640-9918 or e-mail info@cypressmedia.net.

Video Production and Media Buying: January 2007

Cypress Media Group produced television commercials for advertising and public relations client, Attorneys Lee, Eadon, Isgett, Popwell & Reardon. The commercials began airing in the Columbia, SC market March 26, 2007 on a media buy that Cypress Media Group planned and placed.

Can we assist you with your video production and media buying? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Video Production and Theatre Design Services: December 2006

Cypress Media Group, in association with Moose Logistics, completed work on a contract to perform numerous video production and theatre design services for APM Terminals in Elizabeth, NJ.

APM Terminals in Port Elizabeth, NJ, is an A.P. Møller-Mærsk company. 

A.P. Moller-Maersk Group (Danish: A.P. Møller-Mærsk Gruppen) is an international business consortium involved in a variety of business sectors, but primarily transportation.  The company is known internationally as Maersk and is most well known for its large shipping business.  It is the largest container ship operator and supply vessel operator in the world.  Maersk is based in Copenhagen, Denmark, with offices in more than 100 countries worldwide.  The group employs more than 60,000 employees.

Click here to view a clip from this video and to see photos of the theatre.

Are you interested in video production or theatre design services?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Source: October 2006

Randall P. Whatley, president of Cypress Media Group, served as a media source to Georgia Trend, a monthly magazine popular with Georgia business and political leaders.

Quotes attributed to Whatley in article entitled, The Training Table by Ed Lightsey included the following:

"Typically in corporations, it is the senior, experienced people who have been dealing with the media. As those people approach retirement age or move on to other duties, a lot of corporations have a vacuum in the next tier of management personnel that does not have that experience."

"One of the first threats facing young executives, especially those who are sort of self-impressed, is to be glib. They might say something they mean to be funny, yet is interpreted as insensitive. And they pop off and say something that is not what their company wanted to communicate.''

"CEOs don't like press conferences because they are not in control. When executives pay to produce a television commercial or launch a public relations campaign, they totally control that message."

News media: Do you need a source for a news story related to any of our areas of expertise? Please call us at 770-640-9918 or e-mail info@cypressmedia.net.

Web Site Redevelopment, Web Site Optimization, and Web Site Promotion: August 2006

Cypress Media Group redeveloped, optimized, and promoted a Web site for Buckhead Travel Partners, Inc..

Buckhead Travel Partners is a corporate travel agency based in Atlanta, GA that handles business travel arrangements for clients worldwide. Buckhead Travel Partners employs a friendly and professional staff of travel experts who take great pride in offering the best possible service at the lowest price available. Their service doesn't stop once they have issued a ticket. They provide personal assistance to answer any questions clients have throughout the travel planning process.

Are you interested in Web site redevelopment, Web site optimization, or Web site promotion?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Web Site Development, Web Site Optimization, and Web Site Promotion: April 2006

Cypress Media Group developed, optimized, and promoted a Web site for Piedmont Care, Inc.

Piedmont Care is a nonprofit organization providing HIV/AIDS care, prevention and advocacy. The agency is located in Spartanburg, SC and serves HIV+ people and their families living in Spartanburg, Cherokee, and Union counties of South Carolina.

Are you interested in Web site development, Web site optimization, or Web site promotion?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Buying: January 2006

Cypress Media performed television and Internet media buying services for Attorneys Lee, Eadon, Isgett, Popwell & Reardon, PA,, a Columbia, SC plaintiff's law firm and radio, newspaper, and Internet media buying for Rinck Advertising, of Auburn, Maine and their client Androscoggin Bank.

Are you interested in media buying or media planning services?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Television and Radio Media Buying Consulting: May 2005

Cypress Media Group served as a TV and Radio media buying consultant to Hambright, Calcagno & Downing Advertising & Public Relations (HDC) in Virginia Beach, VA for their client, Amerigroup Corporation.

HCD is a full-service advertising and public relations firm with offices in Virginia Beach, Washington, DC, and Chicago, IL. With over 40 highly qualified employees, they are the fastest growing full-service ad agency in Southeastern Virginia. In just 15 years, they have become one of the largest ad agencies in Hampton Roads with billings surpassing $40 million. HCD continues to grow steadily by acquiring and growing a diverse range of local, regional, and national accounts.

Amerigroup Corporation also headquartered in Virginia Beach, VA, is a multi-state managed healthcare company focused on serving people who receive healthcare benefits through publicly sponsored programs including Medicaid, State Children's Health Insurance Program, or SCHIP, and FamilyCare. The Company operates in New York, Texas, New Jersey, Maryland, Illinois, Florida, and the District of Columbia.

Can Cypress Media Group assist with your media buying? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Buying: November 2004

Cypress Media performed cable television media buying services for LA-Z-Boy Furniture Galleries, a furniture store in Gulfport, MS and Internet media buying services for Assist 2 Sell, real estate brokers in Woodstock and Acworth, GA.

Are you interested in media buying or media planning services?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Search Engine Optimization: June 2004

Cypress Media performed search engine optimization services for Attorneys Lee, Eadon, Isgett, Popwell & Reardon, PA,, a Colombia, SC plaintiff's law firm, and Harris Law Firm, a criminal defense, personal injury, and insurance dispute law firm, located in Spartanburg, SC.

Call 770-640-9918 or e-mail info@cypressmedia.net to discuss how we can help make your Web site one of the first found on the Internet when your potential customers go to search engines to find your products or services.

Radio Media Buying: January 2004

Cypress Media Group planned and placed a series of radio advertising campaigns for Rinck Advertising and Androscoggin Bank.

Rinck Advertising of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Androscoggin Bank, Harriman Associates, an architectural/engineering firm, and Garelick Farms, one of the largest dairies in the northeastern United States.

Androscoggin Bank is headquartered in Lewiston, ME and has 13 branch locations throughout Maine. It has partnered with mid-coastal and central Maine folks and businesses since 1870 to help them better manage their financial and commercial assets.

These radio campaigns combined brand building with product promotion. The campaigns exceeded key measures in both speed and level of response while significantly increasing market recognition for the bank.

Can Cypress Media Group assist with your media buying? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Video Production and Media Buying: September 2003

Cypress Media Group produced television commercials for advertising and public relations client, Attorneys Lee, Eadon, Isgett, Popwell & Reardon. The commercials began airing in the Columbia, SC market September 29, 2003 on a media buy that Cypress Media Group planned and placed.

Can we assist you with your video production and media buying? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Source: August/September/October 2003

Randall P. Whatley, president of Cypress Media Group, served as a media source to the Savannah Morning News, the daily newspaper in Savannah, GA, on a story about political signs. Read the article.

Whatley also served as a media source to Brief Tips for a Better Bottom Line, a monthly newsletter produced by Kirk Miller and Associates, Inc. The article was entitled, Four Tips for Looking Confident When You Don't Feel It. Read the article.

In addition, Whatley served as a media source to Nightclub & Bar magazine, an Oxford, MS-based monthly on a story about media buying.

Quotes attributed to Whatley in this October, 2002 article entitled, Buy Like you've Never Bought Before: Revamp your Media Buying Style included the following:

"Randall P. Whatley, president of Cypress Media Group Inc. in Atlanta, says that the best thing for any business to do is to promote their own Web site. Those sales are going to be so much more profitable. Whether that's displaying menus, hours, or reservations, totally exploit the possibilities of one's own Web site."

"Whatley considers e-mail communications to be one of the brightest marketing tools. It allows small players to seem so much larger and professional. It is so much easier and faster now to do things electronically. Most people prefer to communicate electronically."

News media: Do you need a source for a news story related to any of our areas of expertise? Please call us at 770-640-9918 or e-mail info@cypressmedia.net.

Per Inquiry Television and Radio Campaigns: May 2003

Cypress Media Group launched two television and radio per inquiry (PI) advertising campaigns in the United States and Canada for products sold through direct response advertising.

The TV and radio spots are 60 seconds in length and are customized with a unique toll-free number for each station/network/system.

Under Cypress Media Group's per inquiry advertising system, the TV and radio stations which air these spots are paid for each sale made from the commercials aired.

All calls and sales are tracked through a dedicated toll-free number that is exclusive to each station or network. A telemarketing company tracks the calls and prepares reports to document the call activity for billing and shipping purposes.

Are you a direct marketer who would like to consider per inquiry or guaranteed payout advertising to sell your product or service? Does your broadcast station/network or media property want to consider PI or guaranteed payout advertising as another discount system that you can use to liquidate unsold inventory?

Call 770-640-9918 or e-mail info@cypressmedia.net to discuss the PI and guaranteed payout advertising options for your product, service, or media property.

Print Media Buying: February 2003

Cypress Media Group planned and placed a print advertising campaign entitled, These Hands Work Here, for Rinck Advertising and Androscoggin Savings Bank.

Rinck Advertising, of Auburn, Maine, specializes in print, radio, and television advertising, branding, public relations and special event planning, retail traffic building, direct response, database and catalog marketing, Web strategy, design, and promotion.

Their major clients include Androscoggin Bank, The Auburn Group, a national recruiting company; Brann & Isaacson, a national law firm; Harriman Associates, an architectural firm, and Garelick Farms, one of the largest dairies in the northeastern United States.

Androscoggin Bank, headquartered in Lewiston, ME has 13 branch locations throughout Maine. It has partnered with mid-coastal and central Maine folks and businesses since 1870 to help them better manage their financial and commercial assets.

This campaign combined brand building with product promotion. The campaign exceeded key measures in both speed and level of response while significantly increasing market recognition for the bank. This innovative media campaign also achieved key measures at a lower spending level than budgeted.

Can Cypress Media Group assist with your media buying? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Proposal Consulting: February 2003

Cypress Media Group served as a proposal consultant to Tax Analysts, a nonprofit organization that provides timely and comprehensive information to tax professionals at a reasonable cost.

Tax Analysts publishes daily, weekly, and monthly print publications to keep tax professionals informed about current tax developments at the state, federal and international level. The company is also the leading electronic publisher of tax information. Their principal online databases are available on the Web. Comprehensive research libraries are also available from Tax Analysts on CD-ROM. Tax Analysts also publishes a variety of scholarly books on tax issues as well as directories listing documents and government tax officials.

Does you company need help preparing a proposal in response to a corporate or government request for proposals? Contact Cypress Media Group at 770-640-9918 or e-mail us at info@cypressmedia.net for more information on how we help you.

Web Site Design, Development, and Promotion: February 2003

Cypress Media Group designed, developed, and launched a Web site for Harris Law Firm. This Spartanburg, SC law firm handles criminal defense, personal injury, and insurance dispute cases.

Cypress Media Group also promotes this law firm and Web site with public relations and advertising. Our firm has special expertise and over 18 years experience in lead generation advertising for professional practices.

Are you interested in Web site design, development, or marketing?

Are you interested in generating more leads for your professional practice?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Source: June 2002

Randall P. Whatley, president of Cypress Media Group, served as a media source to Lions Daily, a London-based daily advertising paper published by Button Publishing Ltd. on a story about direct response television.

Among the quotes attributed to Whatley in this June 21, 2002 article entitled, DR TV gets switched on were the following:

"If you want to make money on a campaign, you'd better have a value proposition that appeals to the customer."

"Alongside that, the other crucial element is the content. More than ever, quality content is the key both to breaking through clutter and meeting the growing sophistication of the consumer."

"From a purely practical point of view, the older demographic is more likely to have a credit card to make the purchase and is more likely to have discretionary income to be able to afford the purchase."

"Music offers are one area that can be targeted successfully toward a younger demographic."

"Technology and business-related products and food are areas that I would highlight as not having exploited the medium as much as they could. Obviously, some products do better than others, but it's cyclical."

"New technologies allow for more and better graphics, and for faster distribution of dubs to the stations via satellite. It also allows for faster and cheaper edits to test different spots." 

News media: Do you need a source for a news story related to any of our areas of expertise? Please call us at 770-640-9918 or e-mail info@cypressmedia.net.

TV Media Buying: April 2002

The Georgia Department of Natural Resources Pollution Prevention Assistance Division, awarded Cypress Media Group a contract to purchase television airtime for a campaign to promoting used motor oil recycling. The statewide TV media buy was for two 30-second spots featuring drag racer John Force and actor Steven Seagal. Each commercial promoted a toll-fee number, 1-800-Cleanup and a Web site that "do-it-yourselfers" can call or click to find out where to recycle used motor oil.

This TV campaign aired May 27-June 30, 2002 in the Atlanta, Savannah, Augusta, Macon, Columbus, and Albany, GA markets.

Can we assist you with media buying?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Web Site Design, Development, and Launch: March 2001

Cypress Media Group designed, developed, and launched a Web site for Godfrey Law Firm. This Greenville, SC law firm specializes in Family Law, Criminal Defense, and Personal Injury Law.

Cypress Media Group also promotes this law firm and Web site with television ads and public relations. Our firm has over 18 years experience in lead generation advertising for professional practices.

Are you interested in Web site design, development, or marketing? Are you interested in generating more leads for your professional practice? Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Media Relations: January 2001

In early January 2001, we chuckled at the following posting on a B2B Marketplace site:

Product/service description:

A new Web development agency

PR goals:

To generate leads through features and mentions in newspapers and magazines.

Targeted geographic areas:

Regional

Additional comments:

I don't want branding and Web development and strategic planning. I want old-school PR.

We wondered what happened to the lines, "We plan to go public in the next year" and "It’s all about branding."

Cypress Media Group still does the type of public relations referred to as "old school." In fact, when we noticed the posting listed above, we had recently obtained exactly this type of publicity for our client, JHD Construction, Inc., of Tucker, GA to promote their new LabBuilder division. Read the article.

Do you need the "old-school PR" that generates leads through features and mentions in newspapers and magazines? Call us at 770-640-9918 or e-mail info@cypressmedia.net. 

Web Site Design, Development, and Launch: December 2000

Cypress Media Group designed, developed, and launched a Web site for Attorneys Lee, Eadon, Isgett and Popwell, P.A.. This Columbia, SC law firm is a plaintiff/claimant-oriented trial practice that focuses on representing people who have suffered personal injuries or wrongful death.

Cypress Media Group also promotes this law firm and Web site with television ads and public relations. Our firm has special expertise and over 18 years experience in lead generation advertising for professional practices.

Are you interested in Web site design, development, or marketing?

Are you interested in generating more leads for your professional practice?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

Broadcast Media Buying: April 2000

Cypress Media Group planned and placed a television schedule for Garrand and Company and Lightlife Foods on the FOOD NETWORK.

Garrand and Company, is a Maine-based strategic marketing agency. Their major clients include Rural Cellular Corporation (NASDAQ: RCCC), H.P. Hood Dairies, Lightlife Foods, and Papa Gino's Restaurants.

Lightlife Foods, of Turner's Falls, Massachusetts, makes leading brands of soy-based meat replacements, which are sold in grocery fresh produce sections.

FOOD NETWORK, is the nation’s only 24-hour cable television network dedicated to good food and good times. FOOD NETWORK is received by more than 47 million U.S. households.

This advertising campaign was necessitated by Lightlife’s desire to expand its consumer appeal beyond their customer base of vegetarians and early soy adopters. Lightlife’s marketing goal was to expand to a family-based target of food shoppers (mothers age 25-54) and teach them about new kinds of foods that would keep their families healthier.

Lightlife's commercial, created by Garrand and Company, is their first produced for national television. It shows young, hip produce Clerk, who knows about food and healthy eating, educating "his" shoppers on how Lightlife tastes great and provides all the health benefits of eating soy.

FOOD NETWORK's FoodTV.Com offers content that changes hourly, features more than 11,000 searchable recipes, a database of integrated cooking videos, profiles of FOOD NETWORK's celebrity chefs, original features on wine, entertaining, international cooking, and much more.

Cypress Media Group negotiated with several national cable networks before buying FOOD NETWORK. We ultimately found that FOOD NETWORK would provide Lightlife with both an expanded and affordable national television audience.

Cypress Media Group’s first post-buy analysis of our advertising schedule showed that our schedule on the FOOD NETWORK generated 32% bonus delivery for the client in the first month of advertising.

Can we assist you with your media buying?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

New Media Marketing: Spring 2000

Cypress Media Group is assisting several clients market their businesses through on-line B2B marketplace Web sites.

These new Web sites are designed for businesses to bid on supplying their products and services to prospects that have an immediate need for them.

Cypress Media Group’s clients have found that these cutting-edge B2B sites enable them to leverage the business building power of the Internet to market their products and services with more than just their Web site.

This type of on-line marketing is accomplished inexpensively, opens new markets, and produces a steady stream of highly qualified leads.

Can we assist you with your on-line marketing?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.

RFP Consulting: March 2000

Cypress Media Group assisted several companies in making the bid/no-bid decision on pursuing government contracts.

Our 18+ years as a government contractor and RFP consultant allowed us to give these clients practical advice. The decision of whether to bid on large contracts that require costly and time-consuming bid proposals is an important one for businesses.

Cypress Media Group has developed an analysis process that we use to grade our clients’ chances of successfully producing a bid proposal that results in a contract award.

Can we assist you with your proposal preparation?

Call us at 770-640-9918 or e-mail info@cypressmedia.net.