Public Relations

Local, regional, and national media relations experience

Business success and profitability is almost totally dependent on the quality of your product or service, market conditions, and consumer awareness. Our job at Cypress Media Group is to foster the best perception locally, regionally, and if applicable, nationally, so your clients and stakeholders are drawn to your product, service, or cause as a first choice. We have over thirty years of experience in television, radio, print, and Internet media relations throughout the United States, Canada, and Europe handling projects for large companies, government agencies, and small businesses. While there is never a guarantee of "free" media coverage, we will tell your story in such a way as to ensure the best opportunity for positive local, regional, and national media attention.

Crisis/emergency PR specialists

Whether it's a mining disaster, factory closing, or sensationalized corporate expose, your response to adverse media coverage in an appropriate manner is crucial. What is revealed and how it is communicated in this time frame will determine not only how you are viewed for the remainder of the emergency or crisis, but also how you will fare in the future. Quick, decisive, and well positioned interaction with media, financial markets, stakeholders, and consumers is essential to your success.

Image consulting

In an age of instantaneous digital communication, how you look and sound is often as important as the content of what you actually say. This is as true for an enterprise as it is for an individual. While first impressions may not always be the truest reflection of who you are, they are sometimes the only picture you are allowed to project. It is important to project a positive image, and Cypress Media Group can help you do so.

Learn more about how Cypress Media Group can help you with online reputation management or business reputation management.

Media consulting

Media consulting can range from advising you on what paid media to buy for an advertising campaign to advising you how to deal with the press for public relations opportunities. Regardless of what kind of media consulting you need, Cypress Media Group has the experience and contacts necessary to help you promote your product, service, or cause.

Government relations

For the uninitiated, navigating any bureaucracy can be nerve-racking and time- consuming. Negotiating your way through and projecting your key message to local, state, and federal government agencies requires a most unique and precise form of public relations. Cypress Media Group has the knowledge and experience you need to be successful with government relations.

Learn more about how Cypress Media Group can help you as a government relations and lobbying firm.

RFP consulting for contractors and government agencies

For over 20 years, Cypress Media Group has answered requests for proposals to obtain contracts for our company and for clients. We have also served as consultants to government agencies to help them write RFPs and evaluate proposals. This experience on both sides of the table gives us a unique perspective on the RFP writing and evaluation process.

Learn more about our Proposal Consulting

Proposal writers/consultants

The structure, presentation, and content of your writing will make or break your proposition, regardless of the merit of your proposal. Make sure you at least have a fighting chance of being heard and considered by using our experts to craft and frame your ideas in the best possible light, to maximize benefits, and show they far outweigh any perceived negatives or contrary views.

Political campaign consultants

Cypress Media Group has been involved in over 50 political campaigns with 30+ victories in four U.S. states. We have also lobbied all levels of government on behalf of our clients. Our perspective is influenced by almost three decades of involvement in political campaigns and causes.

Does your organization need public relations services related to the specialty areas listed above?

Call us at 770-640-9918 or contact us to discuss your specific public relations needs and to obtain a confidential, no-obligation consultation.

Three ways to handle tricky questions

  1. The "off the record" questionDon't answer.
  2. The hypothetical questionAvoid an answer.
  3. The "what-does-so-and-so-think" questionDon't speculate on an answer.

Three tips on choosing the right political consultant

  1. Ask about the consultant's specialties.Be sure his/her specialties match your needs.
  2. Beware of consultants who take credit for all victories and blame others for all losses.
  3. Find out the types of campaigns in which the consultant does not excel.

Online Public Relations Tips

Three reasons to monitor your online presence as part of your weekly public relations duties:

  1. Protecting your online reputation and brand
  2. Gathering competitive intelligence
  3. Reacting to any online conversations

You should monitor all of the following categories that pertain to your organization:

  1. Company name and slogan
  2. Company Web site
  3. Names of executives, managers, and employees in the news
  4. Names of products, services, or properties

Three online tools to use to learn what is being said online about your organization:

  1. Google Alerts
  2. Technorati
  3. Google RSS Reader