Important Presentation Pointers

Eye contact

The eyes communicate powerful cognitive messages. Presenters should not underestimate their ability to persuade an audience with their eyes.

Following are tips to achieve better eye contact with an audience:

Facial expressions

Facial expressions also communicate cognitive messages and emotions. They enhance your verbal communication by producing "feeling tone," the impression that you care about what you're saying.

The following tips will help you use facial expressions to increase your persuasiveness:

Hand gestures

Hand gestures are important to emphasize words and emotions, illustrate verbal messages, or even replace verbal messages altogether.

Following are tips on using better hand gestures:


Posture is an important element of your body language because it can communicate your message with confidence.

Following are tips for achieving better posture:


No matter how well you prepare a presentation, problems sometimes occur. If this happens, you must improvise to salvage your presentation.

It is important that you remember the following when problems occur during your presentation:

Following are ways to handle specific problems that occur during presentations:

Microphone problems

Audio-visual support problems

Dropped note cards

Unfriendly audiences

Evaluate your presentation afterward

Once you finish presenting, evaluate yourself within 24 hours. If you have ideas on how to strengthen your material, make the changes immediately while the ideas are fresh.

If you have ideas on how to strengthen your performance, make notes and implement these ideas with your next presentation.

Review any evaluations that you receive. Do not dwell on negative comments, but focus instead on your overall scores and averages in each category.


Randall P. Whatley

Randall P. Whatley

Randall P. Whatley is president of Cypress Media Group, an advertising, public relations, and training firm. Cypress Media Group provides training primarily related to business and technical writing, presentation skills, and media relations. He can be reached by e-mail at

Related Articles

Get in touch