This seminar will equip participants with the fundamental tools needed to deal with the media professionally and productively. This crash course in media relations will provide a better understanding of how the media works and how to make their involvement with the media work better.
Among the many topics covered are:
- Dozens of practical tips on what to do and what not to do
- Real-world definitions of key media relations terms
- How to prepare for a media interview
- How to work with the press
- Learn your "rights" with the media
- Media interview traps to avoid
- How to prepare for a television and radio interview
- Do's and Don'ts for TV
- Interactive "on camera" television appearances
- Constructive critiques of performances
Seminar Tips:
Five mistakes to avoid when dealing with a reporter
- Insisting that the reporter write a perfect story advocating your position
- Providing too few: facts, statistics, examples, quotes, photo opportunities
- Expecting an error-free story
- Having a bad attitude about the media
- Feeling doomed to failure when working with the press
Instructor
Randall P. Whatley
Randall P. Whatley is a media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.
Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in five states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearedance. Whatley has also produced TV and radio ads.
