This course teaches participants to polish the public speaking and media presentation skills they need to speak before public officials and the media. Participants will learn to craft and deliver better speeches. Additionally, they will also learn how to make advance speech preparations. Finally, participants will learn how to greatly enhance their performance abilities with public officials, the media, and the public.
Topics include:
- Preparing formal remarks, including writing and rehearsing speeches
- Advance tactical preparations to make speaking easier
- Dealing with stage fright
- Improving voice and body language
- Dressing with finesse for more powerful presentations to both live and television audiences
- Preparing for a media interview, including a television appearance
- Avoiding media interview traps
- An "on-camera" television appearance and critique
Seminar Tips:
When questioned by a public official or reporter, always do the following:
- Tell the truth - always
- Make your most important point first
- Deliver direct answers
- Answer only one question at a time
- Use personal pronouns often
Instructor
Randall P. Whatley
Randall P. Whatley is a media veteran with diverse business experience. He is president of Cypress Media Group, an advertising, public relations, and training firm. He has extensive experience advising government officials, political candidates, public officials, and corporate executives.
Whatley teaches the practical, real-world skills that he has acquired and refined over three decades as an advertising and public relations practitioner. His presentation and media relations skills were honed as a lobbyist and political consultant on over 50 campaigns in five states. He has written two books, two syndicated newspaper columns, and many magazine and Internet articles. He has also hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearedance. Whatley has also produced TV and radio ads.
